THE PERFORMANCE TV AGENCY

For 50 years, InterMedia has helped modern brands grow through efficient, outcome-driven media strategies, leveraging data, advanced targeting, and programmatic precision across both linear and connected TV.

Built on Legacy.
Evolved for Performance.

InterMedia Advertising is one of the longest-standing independent TV buying agencies in the country. We’ve helped scale some of the most iconic performance marketing brands in history, continuously evolving to meet the demands of a rapidly changing media landscape. Today, we advance that legacy with AI-powered solutions and smarter cross-media attribution.

Converged TV, Planned Holistically

We bring linear and streaming together under one strategy, placing media where your audience actually watches and where it drives results. Every plan is built with precision and executed with decades of TV expertise.
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Premium Access, Smarter Buying

Our legacy in TV unlocks direct access to premium inventory at highly efficient rates. We help brands at all stages of their growth journeys activate intelligently & transparently across premium linear and CTV placements at the lowest rates in market.
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Built for TV Measurement Powered by Accutrak®

From proprietary tracking that ties exposure to outcomes, to MMM tools that show how TV drives total business impact, our proprietary measurement platform Accutrak® gives you full clarity and control, every step of the way.
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WHO WE WORK WITH

EVOLVING THE AGENCY MODEL FOR MODERN BRANDS

Built for flexibility. Powered by expertise.

Today’s growth brands need more than a traditional agency, they need a TV partner that adapts with them. InterMedia supports every stage of brand maturity: from full-service converged TV execution to empowering in-house teams with premium inventory, planning tools, and measurement support.

 Full Service Converged TV Execution

One plan. One buy. Maximum impact.

We unify linear and CTV to place your media where it performs best using audience insights, advanced targeting, and real-time measurement to drive measurable growth.

In-House Enablement & Inventory Access

We give your team access to premium, publisher-direct CTV inventory, ready to activate within your own buying platform. When needed, we activate linear TV in parallel to maximize reach and performance. Paired with audience research, planning tools, and measurement support, you stay in control while we help you execute smarter.

Who We’re Built For

Legacy TV Brands Expanding into CTV

Brands with a strong foundation in linear TV that need a trusted partner to navigate the complexities of streaming and modernize their media mix without losing what already works.

High-Growth DR Brands Unlocking TV for Scale

Performance-first digital marketers looking to break into TV as a scalable growth engine and in need of a trusted partner with the necessary experience & expertise.

Established Brands Ready to Optimize TV Performance

Brands already active in both linear and CTV but seeking smarter strategies, more efficient buys, and better measurement to drive outcomes across the entire converged TV ecosystem.

Why Brands Choose InterMedia

We deliver what growth-minded brands need most.

True Omnichannel Management

Integrated planning and buying across linear, CTV, and digital. No silos, no wasted spend.

Deeper Media Insights & Attribution

Proprietary tools that go beyond vanity metrics to show what’s really driving sales and ROI.

Direct Access to Senior Experts

No endless layers of account managers. You get our most experienced strategists in the room, every time.

50 Years of Trusted Partnerships

Decades of buying power and relationships that open doors to premium inventory and better rates.

Flexible Engagement Models

Full-service support or enablement for your in-house team.

We scale with your needs, not against them.

Faster Response & Agility

No waiting weeks for campaign changes. We pivot in real time to keep you ahead of shifting markets.

Transparent Reporting

Clear, actionable dashboards. No black boxes, no hidden fees, no fluff.

AI-Powered Optimization

Smarter targeting and real-time adjustments that drive continuous performance improvements.